The founder and CEO of Starling, a digital bank, has expressed her views stating that EU laws have helped to shape the U.K.’s FinTech sector, but she fears that the result of Brexit could see the sector stalling.
Use cases are showing that if businesses want to boost profitability from digital and the internet of things, they need to actively adapt to them – not the other way around. Ask a millennial for their details over the phone and you are likely to be met with suspicion and skepticism – yet ask them via a screen and the answer will be a barrage of information. The rise in digital has lead to a complete cultural shift...
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they evoke.
Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers — and sell more stuff.
The singularity is going to make us even better at being human, says leading futurist Ray Kurzweil. When it comes and we upload our brains into the cloud, we won’t need all the brain space we spend on information, he says.
Start-ups are smashing up the fintech scene, is this the beginning of the end of high street banks or can they fight back?
For the last several years, improving customer experience has been rightfully viewed as one of the most important things any organization can do to drive value. In fact, the phrase is used with the same reverence (and lack of clarity) as words like “strategy,” “brand” and “innovation.”
The growth of IoT and associated ubiquity of connectivity brings with it new customer engagement opportunities, according to Buzinga App Development.
What’s the purpose of the products we manage?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.