How gamification improves customer engagement and retention
Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers — and sell more stuff.
“Engaged consumers have a significant impact on your bottom line,” says Alex Gault, vice president of sales and marketing, DeepMarkit. “According to Gallup, brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” And a prime way to engage customers is by using games that reward them for playing – and shopping — with you.
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