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Top 5 Mistakes in Journey Mapping

Journey Map

Top 5 Mistakes in Journey Mapping

Customer journey mapping has become very popular. Emerging CX programs are viewing it as a great way to start learning about their customers and the resulting visual aid is an easy way to share customer information around the organization. Because of its popularity, however, I’m starting to see less-than-successful approaches to the practice. Here are what I see as the five biggest mistakes.

 

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