How IoT and digital are boosting companies’ profitability
Use cases are showing that if businesses want to boost profitability from digital and the internet of things, they need to actively adapt to them – not the other way around.
Ask a millennial for their details over the phone and you are likely to be met with suspicion and skepticism – yet ask them via a screen and the answer will be a barrage of information.
The rise in digital has lead to a complete cultural shift in the way modern customers interact with enterprise. With this progression comes the internet of things (IoT), which will expedite this shift.
Customers’ expectations to access brands around the clock, along with the ability to connect with peers and answer any question online, has led to an expansion of cloud-based apps, big data and data science.
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