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What we do

What do you want to achieve for your business?
We can help you meet and exceed your goals.
Take a look at some of the business specialisms we offer.

Product Management

What is it?

Product management is the intersection between business, technology and user experience.
Product management brings strategy, roadmap, and feature definition for that product.
Product management is the voice of the customer or user inside the business – it must be passionate about the user experience.

How we can help you:

We can analyse your marketplace and competitive conditions.

Define the product vision that is differentiated and delivers unique value based on customer demands.

Defining new ideas and features.

Marketing

What is it?

We can help you tailor your messages and put the right mix of marketing approaches in place to bring your sales and marketing activities together in an effective marketing plan.
A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods. There’s no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers.
A successful marketing strategy depends on you understanding your customers, what they need and how you can persuade them to buy from you.
A marketing plan explains how to put your strategy into action. It will set marketing budgets and deadlines, but it will also tell you how you’re going to talk to your target customers.

How we can help you:

Understand who your customers are, where they are and how to speak to them.

Define your marketing strategy and help you identify how to communicate with your best customers.

Tailor your messages and put the right mix of marketing approaches in place so you bring in sales.

Set up a marketing plan and budget.

Understand how your market works - where do your customers find out about your offers, product and services.

Develop a content marketing and strategic use of social media.

Traditional and digital marketing including creating and implementing tactical omni-channel plans.

Developing communication strategies to talk to your existing customers using Email/ app Push/SMS/Direct mail strategies.

Business Analysis – customer journeys and processes

What is it?

A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.
The customer journey focuses on a particular part of the story or gives an overview of the entire experience.

What this always does is identify key interactions that the customer has with your company or product. The customer journey talks about the user’s feelings, motivations and questions for each of these touchpoints.

We’ve all experienced the situation where you are told one thing before purchasing a service / product, and then post sale receiving a completely different experience.

Every time a customer contacts your organisation or its representatives, there is an opportunity for a customer moment of truth. These are opportunities for the organisation to make a good or bad impression on the customer and are key moments in the customer journey.

How we can help you:

Define your customer journeys – end to end what happens when.

Defining communication customers receive and how long it takes to get the service or product.

Show how channels, systems, data and communications work or don’t work together.