How gamification improves customer engagement and retention
Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers — and sell more stuff.
Customer value
Love your customer, find out all about them, how they experience your product, how they interactive with you and how you should speak to them.
Striving for Mutually Meaningful Value
There’s a gratifying amount of attention being paid nowadays to the idea that sales people need to focus on creating genuine customer value. It’s a concept that sits at the very centre of our own Value Selling System®.